Global brand Evian chooses Wieden+Kennedy Amsterdam to serve as their primary creative agency on a global scale.
Bottled water brand Evian has announced a significant change in its global advertising strategy, appointing Wieden+Kennedy Amsterdam as its new global agency of record. The switch was made recently and was announced in a statement.
Previously, global creative duties for Evian were handled by BETC, an agency headquartered in Paris. However, BETC will now focus on the French market, continuing its long-standing relationship with Evian.
The new global campaign for Evian, titled "Drink True," has been debuted by Wieden+Kennedy Amsterdam. This two-part campaign is part of Evian's broader efforts towards achieving its goal of making all of its bottles from recycled plastic by 2025.
The "Drink True" campaign is not a continuation of the iconic babies advertising campaign created by BETC. Instead, it marks a new initiative by Evian, one that reflects the brand's commitment to sustainability and its mission to inspire consumers to make more conscious choices about their water consumption.
Wieden+Kennedy Amsterdam won the Evian business in a global review last year and was officially appointed as Evian's global agency in February 2023. The agency is now responsible for Evian's global advertising campaigns, including the "Drink True" campaign.
It's important to note that the change in Evian's global agency of record was not due to any issues with BETC's performance. Both agencies have a strong history of collaboration with Evian, and the decision was made to foster new creative perspectives and ideas.
This move marks an exciting new chapter for Evian and Wieden+Kennedy Amsterdam as they embark on a journey towards a more sustainable future. With the "Drink True" campaign, Evian aims to inspire consumers to join them in making a difference, one bottle at a time.
